There are several ways that custom software can be made to work for the intended audience. As its name suggests, UX aims to create an immersive user experience while keeping the costs of development/implementation under control.

User experience is a concept that is purely focused on entertainment and design in software development. Apple's Don Norman introduced the idea in 1993 to create a generic term for a user experience that was more inclusive than "usability" or "human interface," which were too narrow.

UX is a critical component of custom software development. It is a competitive advantage for companies that develop software for customers. Software development companies working with enterprise applications have learned to consider this aspect to increase user acceptance. This is not a feature that should be added after the final stages of development but an important aspect that should be included from the beginning of the design phase.

Interface vs. Experience

It is essential to clarify the distinction between user interface (UI) and user experience (UX) before going into more detail. This is because the terms are often interchangeable and have unclear boundaries.

UI is only an element of UX. It can be compared to the clothes a person has. It is important but not complete. On the other hand, UX refers to the whole package, the product's logic, the appearance and feel, and whether it is compelling or frustrating.

UX in Software Development: Why You Should Care

Custom software should be easy to use, efficient, and effective. It also needs to promote the brand and provide an accurate tool for the job. UX can help you achieve these goals. This is how you show your concern for your business, customers, and your product's impact on others.

Performance Boost, Productivity

Custom Application Development is driven by the desire to be customer-centric, creating products tailored to the company's needs and workflows. Instead of creating a new solution, adapt the software to meet the needs and preferences of an organization if it is already in use.

It is easy to make intuitive menus, organize functions logically and follow company-specific naming rules. It is possible to reduce errors and make users more productive by tapping into their existing knowledge. This increases their confidence in the software and makes them feel more competent.

A custom software solution that works seamlessly, with no bugs and intuitive steps, can significantly impact an organization's productivity. In addition, software with a great UX helps users focus on their job objectives and spend less time navigating the program. This means that users can spend more time on their jobs and get better results.

The Learning Curve

It will make it easier to learn if the program is user-friendly and follows established protocols and requirements, particularly in highly regulated industries. This will save time and money on training and make it easier to implement the software. This is because most users and companies don't want to learn a new software application, which can cause downtime.

Brand recognition

Branding is vital for both internal and consumer software.

For consumer software such as banking applications, the UX dimension is the company's business card. It also forms part of customer service. An app that is well designed can be an excellent catalyst for customer loyalty. However, a bad UX design could lead to customers losing their trust.

UX can communicate the company's vision to employees for internal programs. A well-organized and logically organized list will improve their response time. A call center software can provide helpful answers and follow the company's tone.

Increased Credibility

The company's dedication to providing employees with the best tools for their jobs and clients shows through a custom product. Although such a solution is costly and takes time to implement, it shows the company's commitment to fulfilling its business objectives once it's in place.

UX can make or break customers' attention to minor details. HubSpot claims that its product experience influences 97% of customers' decisions. Of course, it would help to impress your customers and visitors, as they can be brand ambassadors.

Get More Sales

All of the above reasons boil down to giving your customers and employees a better tool. However, the bottom line should always be measured in sales. This is the barometer that measures how effective the product really is.

It's important to note that custom software can have many benefits, including reducing time and increasing customer value.

Implementing UX in Custom Software Development

It is a sure way to create an engaging UX. Gamification taps into a person's natural desire for winning and rewards. This can be achieved by custom software pieces that show progress and offer a feeling of accomplishment, which motivates the user to continue using the program.

The design thinking mindset is key to creating a great UX that enhances the quality and usability of custom software. These guidelines are laid out in the five-stage design thinking model by the Design Institute of Stanford. These include empathizing with clients, defining the problem, brainstorming, prototyping, testing, and analyzing. This process can be used in a variety of situations. However, it is especially useful for custom software. It requires following Agile development principles and creating an entire UX experience.

If you are thinking to automate your business processes and want to know more about web and software development options - contact us at anytime with any questions. It is our first priority to assist you!✌️